Here’s a great example of how a creative slogan or tagline can really elevate a product. More than a few of us on the Slogan Slingers staff have heard folks repeating the phrase, “Think With Your Dip Stick, Jimmy!” at parties, in stores and well, just about anywhere. Kudos to Castrol for such a fun and creative campaign…and of course, a great slogan/catch phrase.Click Here To Watch The Commercial . And by the way, who is Jimmy?!!!