Every once in a while we like to feature a Slogan Slingers writer to give you a taste of some of the brilliant minds we have competing on our site. Here’s Taheera Barney. Please feel free to contact her directly if you have longer format needs. Take it away Taheera…
My name is Taheerah Barney (AKA – sloganengineer). I’ve been freelancing professionally for over 4 years. I’m annoyingly optimistic, a foodie, a lover of words, a marketing and branding geek and am fluent in sarcasm. I’m currently residing in Ewing, NJ.
I love writing slogans because you have to condense a company’s core message and concept into a tight, memorable phrase. The finished result has to clearly communicate the company’s main objective to the audience. Creating taglines and slogans definitely gives your brain a workout – and I love every second of it.
Hornitos is my favorite slogan right now. “Purer than your intentions.” It’s clever and really fits with their commercials – their brand is really cohesive.
Some specific slogans you can’t stand and why: All slogans that describe a company in three words, separated by a periods. Example: Honesty. Integrity. Service. These taglines are generic and ineffective.
In addition to taglines, I also write product reviews, blog posts, case studies.
One thing that many people don’t know about me is that I am a 1st degree black belt in Taekwondo. Here is a link my writing portfolio: