We love featuring the talented slogan writers of Slogan Slingers. This month we proudly feature Karan Bhatia. Karan has been with the site from the start and is closing in on his 10th win, a feat few writers are able to achieve.
Karan loved writing from childhood. Fortunately for him, others loved his writing just as much and his talent was quickly recognized. He started his career with a bang representing India at the Cannes Festival Of Creativity (then called the Cannes Advertising Festival) in 2004 as a student at the Lions Academy. Then he joined India’s largest advertising agency, the world famous J. Walter Thompson as a Jr. Copywriter. He had great fun writing professionally. A few years later, he discovered what he felt was a revolutionary new trend. It was one he realized would not just forever change the creative industries but also other industries like accounting or medicine. The trend was Creative Crowdsourcing (aka Ideasourcing according to him) and it turns out Karan’s talents were recognized yet again, in this new medium. Yes, Karan stood out from the crowd…literally.
Karan is a frequent contributor on Slogan Slingers but he says that time spent writing business slogans or marketing taglines for a slogan contest depends on the contest prize. The only exception is when Karan feels the business is cute or extra interesting. Then he will write dozens of marketing slogans even if the prize if $50. As an elite writer he can only submit six company slogans per contest so he chooses his favorites among all the options he’s written and submits what he feels are his best six. Karan is particularly adept at creating slogans that rhyme. Contest holders tend to think this gives his work a classic, almost timeless feel.
Karan has been, and continues to be, a great advocate of Creative Crowdsourcing / Ideasourcing. He says that the only downside is that other than Slogan Slingers and a handful of other sites, there just aren’t that many contests for copywriters. (Hint, hint: Give this brilliant man some more work!) Currently most crowdsource contests involve graphic design of some kind, like logos.
As much as he’d like to do crowdsource slogan writing full time, it’s not enough to pay the bills so Karan works as a professional advertising agency writer in Bombay City during the day. He enjoys it though. No word on whether his coworkers know that he’s a revered company slogan writer when he’s not at the agency. Karan’s user name is KbxAdz and he’s known in the Slogan Slingers community as having one of the fastest and sharpest minds of any professional or amateur slogan writer registered with our site.
Karan says, “Slogans are the very essence of their brands. Companies should spend more on getting good slogans made instead of spending everything on layouts and other graphic design. Slogans convey the brand in a few words and a good slogan is like a million or billion dollar asset over time depending upon the company. Everyone should get a company slogan made through Slogan Slingers, especially since it is so affordable and offers so much selection.” He biggest advice to potential slogan contest holders is to remember that you get what you pay for. He advises against opening contests for the site’s bare minimum. “A $1000 contest will make writers work 5 times harder and create more options. His wish for the future is that the Slogan Slingers team start a site that holds contests for advertising campaigns and print ad ideas. We’re not sure that’s in the cards but if it were ever to come to pass, we know which writer would end up winning more than his fair share of contests.
When not writing marketing slogans or working at the agency Karan can now be found screenwriting with a guru/coach in Bollywood City – Bombay. He is just beginning to learn the ABCs of screenwriting but the writing excites him greatly and he doesn’t mind putting in the extra hours required. To go from no job to 2-3 jobs is a giant leap. But if anyone has the quick mind to make it all work, it’s Karan.
You can read Karan’s reviews of Slogan Slingers and other crowdsource sites under guest-blogger kbx911 at agencykillers.com and follow his twitter handle @ideasourcing and his fb personal profile fb.com/kjbhatia and the crowdsourcing page fb.com/creativecrowdsourcing. The best way to contact Karan (AKA KbxAdz) is firstname.lastname@example.org.
Thank you Karan for being such a wonderful part of our site and a truly killer slogan writer!