Tips & Advice - Advertising Slogans & Taglines

How to Make a Good Basketball Team Slogan

By March 25, 2013 No Comments
Slogans and taglines for sports teams

Creating a slogan or tagline will help the crowd remember the team name. Think of it as an awesome battle cry.

Creating a tagline for a basketball team or other sports franchise isn’t as easy it seems. Many of the best taglines have been taken and a lot of slogans simply don’t work for sports.

A good way to think of a sports team slogan is as a battle cry. After all you’re trying to rally the team and lead it onto victory just as you would rally troops and lead them into battle. Therefore a really good sports team tagline should convey aggression and the competitive spirit.

Catchy Slogans for Sports Teams and why they work

A great one is “Our blood, our sweat, our tears” this paraphrases a famous speech Winston Churchill made during the Battle of Britain. The tagline shows what the team is willing to sacrifice for victory. It also shows what every athlete knows that every game is a struggle. There is no victory without struggle and sacrifice.

Another good slogan for a basketball team is “one spirit, one team, one wind.” This emphasizes teamwork and cooperation in a sport that often is plagued by show bating and grandstanding.

Emphasizing competition is often a highly successful strategy when building a sports team slogan. Yet something to remember is that the slogan is for the fans as much as the players. After all without the fans there is no sport and no game.

Show the Fans you want to win

Therefore one of the main purposes of sports slogans is to show the fans that you’re serious about winning. This is necessary because you have to show the fans that you care about them. After all the fans are giving up their time and often their money to support the team.

A good way to attract fans is with a tagline such as “Hustle, hit and never quit.” That conveys the aggressive spirit yet shows a little bit of humor. It also demonstrates that the athletes are willing to work hard to achieve their goals.

Demonstrate Your Love of the Game

An even better strategy is to show the fans the type of ball you intend to play. A great tagline for conveying this is: “Offense sells tickets. Defense wins championships.” That shows fans that you understand the game and more importantly care about the game and winning.

A fun variation on that tagline is “Defend to the end.” That shows that the team is willing to play to the bitter end and go the extra length. Yet it also demonstrates something more than mindless activity. It reminds fans and players alike that there is an ultimate purpose to all the activity. The purpose of course is to win the game.

Displaying ambition and pride is another great way to boost team spirit. This slogan is a highly effective means of doing just that: “Reach for the sky or don’t even try.” That slogan shows the whole purpose of sports to win the game.

Applying Sports Slogans to Real Life

The same slogans that work in sports can work elsewhere. The tagline that can motivate a basketball team can also motivate a sales team or a construction crew. Team work, hard work and the desire to win are universal motivators that can be applied in all fields of endeavor. Catchy slogans great way to convey those ideals to any group or team.