Tips & Advice - Advertising Slogans & Taglines

How to Effectively Write Slogans

By July 14, 2021 No Comments
Writer writing on a laptop

A slogan is the identity of a business so coming up with it is just as important as deciding the name of a business. They take a lot of time and thought to put together the right one. Since slogans are the marketing starting point for a product, they must represent a clear message on what makes their business unique. When creating one, certain questions are helpful to keep in mind.

What is the brand of the company?

Since slogans represent the identity of a business, they should reflect the brand that business is consistent with. A slogan can be the first thing a customer sees or more likely remembers. Making sure it is an honest representation helps customers recognize the company in the future and trust them. A keyword for this is consistency. When creating a marketing strategy, it is helpful to think if the business mission, vision, and product identity. A slogan must be consistent with the brand around those factors.

How does the product differ from other brands?

The goal is to be unique and different in today’s huge market. It is becoming harder to stand out amongst the crowd. A slogan can help do that, but it is important to make it unique. Mimicking another company’s slogan eliminates the intention to stand out and could also lead to legal trouble. A tip for standing out is to be honest about the company’s mission and what the product can do for the customer.

How should a customer feel when they read the slogan?

Aiming towards emotion is an effective way the reach customers. It helps a company stand out if the customer feels like they need the product in their personal life. It is important to keep this in mind when picking a slogan to not just to appeal to emotion, but to also make sure it will not offend anyone. Keeping it short and simple can help with this because that is all you need. A short slogan that can touch a customer when they read it is the perfect scenario. When a slogan relates to someone’s day-to-day life, it is most likely to be remembered, especially if it is short.

Friends smiling as they read an online business's slogan.
Three friends smiling at a slogan they read off a company’s website.

Slogans might be tricky to write, but they are an important part of a company and its brand. They are the foundation of the marketing strategy for a product so putting the time and effort into finding the right one will be worth it. A slogan is most effective when it is short, simple, and unique to the specific company. Standing out in today’s market can be a challenge, but it is not impossible. Slogan Slingers can help you write or find a perfect match.