It makes sense that a product or company with an effective marketing slogan will have an advantage over those that do not. An effective advertising slogan is one that customers think about in their everyday lives. Catchy slogans are short, honest, and easy to remember. Some catchy slogans are effective due to context, such as the music it is set to or the video advertisement preceding it. However, some of the most memorable slogans in recent history are those that people can use in everyday situations.
Lets look at a few examples. Everyone knows Nike’s marketing slogan. In part, it is because Nike has spent a lot of money in advertising and in sponsoring professional athletes that wear its trademark swoosh logo. However, part of that success is the applicability of “Just Do It” to everyday life. When one gets discouraged about a task that needs to be done, you think, “Just Do It,” bring Nike into mind. In sports, during a tough workout, the coach yells, “Just Do It,” again, making you think about Nike. A mother scolds a child about not doing their homework or chores, saying, “Just Do It.” The contexts for the ad slogan are endless.
Another catchy slogan with great success in the everyday context is “Got Milk?” It started off as a milk mustache phenomenon from the video and print ads popular in the 1990s and early 2000s. Now, spin-offs of the marketing slogan are found on billboards and T-shirts for a variety of products and ideas, including religious advertisements (Got Jesus?), general gaming T-shirts (Got Games?), and more. Every time a new spin-off appears, customers think back fondly to the original, “Got Milk?” slogan, and long for a milk mustache.
Unfortunately, coming up with an effective and catchy slogan can be harder than it appears. This is made obvious by the plethora of marketing slogans along the lines of “in business since x year.” If you want to come up with a catchy slogan that is applicable to your clients’ everyday lives, you should consider asking Slogan Slingers for help. Our slogan writers can create an effective, memorable slogan for your business or product at a fraction of the price of a big advertising agency. Click here now to see what Slogan Slingers can do for you!