Be Clear Not Clever

Be Clear Not Clever

Have you ever watched a TV commercial which seems to be filmed with the budget of a Hollywood movie but the mystery of a French film-noir?  At first your attention is gained.  Golly gosh, this thing must be good just look at the scope of the ad.  Hmmm, I wonder what it’s about?

I know I’ll just watch the end of the commercial, all is going to be revealed right?  I mean, they want to sell me something don’t they?  Soon you get puzzled or worse still bored.  Finally, it reaches its conclusion.

That was great wasn’t it?  What were they selling by the way?  I don’t know but didn’t it look good.  A few hours later, you watch it again and you don’t even remember seeing it before but then you realize you did and that you still don’t know what they are advertising.

Mystery is Not Good in Slogans

The media is full of advertising types who think that we’ve seen it all before and to a degree we all have.  They think that by being clever, by raising our interest that we will be curious and investigate the product or business themselves doing their work for them!

Sometimes this approach to slogan writing might work but only if it the approach is very new and very clever.  Usually it is an approach taken by marketing execs who are all trying to out-do each other and get a big pat on their back for their ingenuity.

The big problem here is that generally speaking in the real world, people don’t have time to spare from their hectic lives to go do some investigative work.  People, whether your existing customers or potential ones all have urgent problems and they need to see easy and quick solutions.

Keep the Mystery out of Your Slogans

Why not take a look at your website or your business cards.  Are the slogans clear about what it is your business is offering?  Don’t miss out on business by being too clever.  Simple and clear taglines that tell your target audience what they want to hear will always beat clever and ambiguous taglines.

If you have any doubts about your existing tagline then the chances are lots of other people do too and doubts mean lost opportunities and lost sales.  Holding a slogan contest at Slogan Slingers is a quick, innovative and effective way to help you come up with the tagline that you need.

We guarantee that you’ll instantly get the slogans that our writers will come up with and even more importantly, they won’t leave your customer base scratching their heads.

Helping us to help you

Helping us to help you

We’ve already helped a large number of organizations come up with new taglines and straplines.  When I say we, of course I mean our large team of imaginative and talented creative types that are dedicated to providing companies with memorable and quality slogans for your business.

What sets Slogan Slingers apart from our rivals is that they use computer algorithms.  Such taglines can be clever and in many ways advanced but they can also be sterile and unimaginative.  They don’t have that touch of magic that we do.  As every good organization knows or at least claims, our most important asset is our people. Our people are the writers who work on our slogan competitions.

Talented Writers

Our writers are a talented bunch and they can pretty much work magic but it always helps if when you set up a slogan competition you can give us some key information then it really will help us to help you.  Let us know a little about your company, what you do, where you’re going.

If you provide information on what taglines your competitors are using then it helps set the scene and gives our writers some insights on the industry sector is like.  If you have examples of  a slogan that you like, or just as importantly, what you don’t like then let us have them.  This will ensure that you receive a slogan that really hit the mark.

The Slogans Start Rolling

Once you have created the competition, the slogans will soon start rolling in.  Don’t think though that you can’t fine-tune your competition guidelines.  If you are receiving ideas that don’t match up with your needs, you can make the slogan entries to be more specific. Or you simply add more information that will help our writers then you can make the necessary changes to your competition right up until closing time.

These details only take a few minutes to write down but they are important to our creative writers.  They help to spark that bit of imagination that will give you that killer tagline that will separate your business from competitors

Of course some of the other slogan websites don’t need this information but that is because they are simply clever program codes generating the strapline.  They come out boring and staid because they don’t have any imagination behind them and they don’t understand your company or industry or even rivals like any of us.  That’s what gives us that creative difference.

Best of all, you get to judge the winning slogan which you will use in your company branding.  Often, you will get plenty of really good slogans but don’t worry, you don’t have to trash them.  You can select some of your favorites at greatly discounted prices in addition to your nominated winner.

So what are you waiting for, that slogan ain’t going to write itself!

Slogans You Know You Need

Slogans You Know You Need

A business name without a slogan is just … well, a business name. Catchy slogans add to a business by giving the consumer something to remember.

Slogans can be comical, which creates remembrance, or they can be informative, which gives insight into the brand. They serve as a reminder of what the product or service does and why it’s better than the rest. There’s tons of companies that make wrong slogan decisions when it comes to what they choose for their slogan. It either doesn’t work with the company or it doesn’t get remembered.

There’s tons of slogan generators on the internet, but why not choose the one with the best writers? Slogan Slingers has hundreds of great writers from all around the world who will work hard to come up with a great catchy slogan for your business.

We realize how important taglines are to your business, so take your pick of great slogans that our writers can produce for you. It’s personalized for your company and more personal because it’s chosen by you! We want your slogan to be remembered and stuck in everyone’s head.

So add a slogan to that business name because you know you need it!

Jingle Jingle Jingle, Can you Hear the Slogans Ring?

Jingle Jingle Jingle, Can you Hear the Slogans Ring?

Jingles and catchy slogans are extremely similar. Not all slogans are jingles, but all jingles are slogans … except they come with a catchy tune! The great, or not so great, thing about jingles is that they get stuck in your head with no hope of getting out. When you read the words of a jingle like “like a good neighbor, State Farm is there,” you automatically sing it in your head to the tune. Well … maybe it’s just us.

A great slogan or a great jingle comes at a price, never getting it out of your head. Here are some of the top ten jingles that swim around in our heads.

1)      See the USA in Your Chevrolet

2)      Plop, Plop, Fizz, Fizz (Alka Seltzer)

3)      Everyone Knows its Slinky

4)      Oscar Mayer Wieners

5)      I Am Stuck on Band-Aid

6)      Snap, Crackle, Pop (Rice Krispies)

7)      It’s the Real Thing (I’d like to buy the world a Coke)

8)      You Deserve a Break Today (McDonalds)

9)      Like a Good Neighbor (State Farm)

Perhaps there’s a few that you don’t recognize up there, but these are the best over the years, some dating from the 50s and on.

Our favorite is the Band-Aid jingle which some of us have been exposed to since we were kids. And let’s be honest, we all needed band-aids at one point as a child. It’s a jingle that we’ve grown up with and will never outgrow, because you’re never too old to get boo boos.

The point of a tagline is to be recognizable and especially memorable.  The Slogan Slingers writers are great at creating a slogan that fits your business while still being memorable. The best part is that you get to choose which slogan is best for you!

Where’s the Slogan?

Where’s the Slogan?

Looking for inspiration? Catchy slogans have been a part of our lives and make impressions on the views we have on products. They have those jingles that ring in the back of your mind, or announcer voices that take over your thoughts. Wondering what slogans have made impressions over the past? These slogans reign as the top 10 according to Ad Age.

1. Diamonds are forever (DeBeers)

2. Just do it (Nike)

3. The pause that refreshes (Coca-Cola)

4. Tastes great, less filling (Miller Lite)

5. We try harder (Avis)

6. Good to the last drop (Maxwell House)

7. Breakfast of champions (Wheaties)

8. Does she … or doesn’t she? (Clairol)

9. When it rains it pours (Morton Salt)

10. Where’s the beef? (Wendy’s)

Do they live up to everything you thought they’d be? There must be some that you think should have made the list. Sometimes even the best slogans get overlooked. With Slogan Slingers, you can choose your own top 10 and choose the slogan that works best for your business. Perhaps our writers will come up with a tagline that makes the next century’s top 10!

Out of the top 10, what’s your favorite? Ours is #10 “Where’s the beef?” This slogan has humor, while also mentioning their major product, beef. It makes you laugh while also making you hungry. Where IS the beef? You want some right now! Where’s your hamburger!?

Want a slogan worthy of being on top? Start a contest now on our slogan maker and have options pouring in for your business slogan.