Here’s a guest post by Leo C. Davis, DDS – cosmetic dentist and slogan aficionado.
It’s not easy for patients to choose the right dentist. With a plethora of doctors competing for one’s attention using TV, radio, websites, social media, magazines, coupons, workplace referrals and more, what’s a smile to do? The problem is, in many a patient’s mind, dentists are all the same. Only a few establish a brand, stand out and take market share away. You want to be one of those dentists, right? So what’s a smile giver like you to do?
Dr. Davis leading a workshop for dental professionals in China.
If you are a dentist trying to increase your capacity or see more of the kind of patients you want to see, one of the fastest, most effective and least expensive strategies you can employ is getting a slogan for your dental practice. Dentist slogans are becoming more and more critical as competition increases more and more every year. A well-chosen dentistry slogan or tagline can immediately draw the patient‘s attention to your brand. If you don’t truly have a brand, heck, that dental practice slogan could be the seedling through which the rest of your brand eventually sprouts.
Dentist taglines and slogans can take any number of angles. They can incorporate your philosophy, talents, expertise or mission. They could display a sense of humor or style, or a sense of warmth and caring. No matter what angle you take, the key thing is that you’re standing for something and that means you’re more likely to get noticed and be chosen by the patient.
Originally, advertising was against dental and medical practice ethics and even illegal. When I first opened my first dental office in Florida it was illegal to display letters on signs that were more than 4” in size. Forget about a slogan or tagline. Advertising was considered unequivocally unethical. Boo on the dentist or physician who would try such a thing.
Then a marketing miracle happened.
The United States Supreme Court ruled that restricting advertising by doctors violated free speech and commerce. Appealing slogans and taglines appeared in Yellow Pages advertising. Do you remember the Yellow Pages? It’s that thing you put in your recycling bin the day you get it. Anyway, back then it was the number one way a dentist could market. Once dental practice advertising was allowed, ads appeared and countless dental practice slogans and taglines debuted.
“We cater to cowards”, “family dentist”, “same day dentures”, “affordable care”, “most insurance accepted”, are just a few of the early taglines and slogans. Some dentists felt slogans and taglines weren’t professional. Ironically, the opposite became true. If you weren’t doing everything to market yourself, your patient volume went way down and soon you barely were a professional.
Today the main reason dentist don’t employ a catchy slogan or tagline is simply because it never becomes a priority on the to do list. What a mistake! To be focused solely on the practice and not marketing the practices doesn’t let you attract the patients who would really benefit from seeing you. And you lose out on the income. It’s a lose-lose.
Back in the early 80s when I was first looking for a slogan for my cosmetic dental practice, I wanted something that would appeal to my favorite patient. After all, she was the exact prototype I wanted to attract. She was friendly, referred tons of patients, arrived on time and paid on time. She followed my instructions and was fun. She commented that her dream was just to have a beautiful smile and that was really everyone’s dream. So the slogan for my practice, The Center For Cosmetic Dentistry became, “Everyone’s Dream…A Beautiful Smile.” Patients remembered it. Our adds reinforced it and our results demonstrated it give us that little extra advantage we needed to get the decision over similar practices just down the road.
Although marketing dentistry in Florida is still heavily regulated, there’s still no better way to educate, inform, and breakdown fear in potential patients. If you’re a great doctor but not enough people know about you…yet, the first step, should be a shiny, happy slogan. Dentists work hard enough as it is, let a slogan or tagline do a lot of your marketing work for you. You’ll be glad you did.
Here’s a really cool infographic courtesy of Liyonala David on the evolution of slogans. It’s really interesting to seehow each company’s slogan has evolved over the years and how long they were used. CLICK HERE to see the entire infographic. Thanks Liyonala.
We already love Entrepreneur because they wrote an amazing story about us a few years back. Now we love them even more. If you didn’t catch it last week, Entrepreneur had an incredible piece featuring Shark Tank’s Daymond John where he talked about the importance of having a business slogan. John is sort of the branding guru of the show having made millions upon millions with his branding and marketing acumen. What was so great is that he reiterated what we’ve been saying all along. That is the fact that the value of catchy slogans and taglines goes way beyond marketing purposes. An effective company slogan sets the tone for the whole company. It’s like a compass that should guide everything the company does, believes in and strives for. Your business slogan is the never changing bedrock which is the core of your company.
He referenced one of his own companies as the perfect example. One of Daymond John’s best known companies, FUBU actually used their slogan as the company name. FUBU stood for “For Us. By Us.” John says it was the company’s slogan, it’s mantra and its rallying cry. It was about people creating the kind of apparel they themselves would want to wear. He noticed that in the apparel industry, the hip-hop crowd was being almost entirely neglected. The small amount of apparel that was being created was by outsiders who weren’t really part of the hip-hop community. So FUBU (For Us. By Us.) was born. Famous hip-hop artists loved the clothes and just as importantly identified with the message and the rest is history.
John says that he believes that companies that don’t have slogans probably don’t have a good enough idea of who they are or what their brand is. Or if a company had a good grasp on their brand at one time, it’s likely to continually change, possibly in several directions at once if there isn’t that one overriding company slogan always there to right the ship.
John advises that company’s need to develop a slogan and never change it. He says in the piece from Entrepreneur, “Your message has to remain the same. It can’t change all the time, because branding is a long game. Once you start down that path, you stay with it and you defend it and you grow with it and you define it by being consistent. That’s what branding’s about.”
Along with emphasizing just how critical company slogans are, John also reiterated the obvious need for the slogan to be able roll off the tongue and be remembered. And that’s where a company like Slogan Slingers can help. By starting an online slogan contest you’ll get lots of catchy slogan options for a price you determine and with a quick turnaround time. So Daymond John has told you how important company slogans are and that’s pretty much all we talk about. (We’re one dimensional, we know!) So what are you waiting for. Your company needs an effective slogan. The only question is where to get one. Why not try the world’s number one site for catchy slogans and taglines? We look forward to hosting your slogan contest!
The entire article can be read at the link below:
Karan isn’t smiling here. But those reading his company slogans usually grin from ear to ear.
We love featuring the talented slogan writers of Slogan Slingers. This month we proudly feature Karan Bhatia. Karan has been with the site from the start and is closing in on his 10th win, a feat few writers are able to achieve.
Karan loved writing from childhood. Fortunately for him, others loved his writing just as much and his talent was quickly recognized. He started his career with a bang representing India at the Cannes Festival Of Creativity (then called the Cannes Advertising Festival) in 2004 as a student at the Lions Academy. Then he joined India’s largest advertising agency, the world famous J. Walter Thompson as a Jr. Copywriter. He had great fun writing professionally. A few years later, he discovered what he felt was a revolutionary new trend. It was one he realized would not just forever change the creative industries but also other industries like accounting or medicine. The trend was Creative Crowdsourcing (aka Ideasourcing according to him) and it turns out Karan’s talents were recognized yet again, in this new medium. Yes, Karan stood out from the crowd…literally.
Karan is a frequent contributor on Slogan Slingers but he says that time spent writing business slogans or marketing taglines for a slogan contest depends on the contest prize. The only exception is when Karan feels the business is cute or extra interesting. Then he will write dozens of marketing slogans even if the prize if $50. As an elite writer he can only submit six company slogans per contest so he chooses his favorites among all the options he’s written and submits what he feels are his best six. Karan is particularly adept at creating slogans that rhyme. Contest holders tend to think this gives his work a classic, almost timeless feel.
Karan has been, and continues to be, a great advocate of Creative Crowdsourcing / Ideasourcing. He says that the only downside is that other than Slogan Slingers and a handful of other sites, there just aren’t that many contests for copywriters. (Hint, hint: Give this brilliant man some more work!) Currently most crowdsource contests involve graphic design of some kind, like logos.
As much as he’d like to do crowdsource slogan writing full time, it’s not enough to pay the bills so Karan works as a professional advertising agency writer in Bombay City during the day. He enjoys it though. No word on whether his coworkers know that he’s a revered company slogan writer when he’s not at the agency. Karan’s user name is KbxAdz and he’s known in the Slogan Slingers community as having one of the fastest and sharpest minds of any professional or amateur slogan writer registered with our site.
Karan says, “Slogans are the very essence of their brands. Companies should spend more on getting good slogans made instead of spending everything on layouts and other graphic design. Slogans convey the brand in a few words and a good slogan is like a million or billion dollar asset over time depending upon the company. Everyone should get a company slogan made through Slogan Slingers, especially since it is so affordable and offers so much selection.” He biggest advice to potential slogan contest holders is to remember that you get what you pay for. He advises against opening contests for the site’s bare minimum. “A $1000 contest will make writers work 5 times harder and create more options. His wish for the future is that the Slogan Slingers team start a site that holds contests for advertising campaigns and print ad ideas. We’re not sure that’s in the cards but if it were ever to come to pass, we know which writer would end up winning more than his fair share of contests.
When not writing marketing slogans or working at the agency Karan can now be found screenwriting with a guru/coach in Bollywood City – Bombay. He is just beginning to learn the ABCs of screenwriting but the writing excites him greatly and he doesn’t mind putting in the extra hours required. To go from no job to 2-3 jobs is a giant leap. But if anyone has the quick mind to make it all work, it’s Karan.
You can read Karan’s reviews of Slogan Slingers and other crowdsource sites under guest-blogger kbx911 at agencykillers.com and follow his twitter handle @ideasourcing and his fb personal profile fb.com/kjbhatia and the crowdsourcing page fb.com/creativecrowdsourcing. The best way to contact Karan (AKA KbxAdz) is firstname.lastname@example.org.
Thank you Karan for being such a wonderful part of our site and a truly killer slogan writer!
Wylie Jones – His great slogan ideas were just part of what made him special.
It is with great sadness that we have to pass along that Wylie Jones, one of Slogan Slingers’ premiere slogan and tagline writers passed away a few months ago. We have been spending so much time upgrading the site and repairing it from the attempted hacking attack that we wanted to wait to post a tribute until we had time to fully recognize Wylie.
Wylie was a man of many talents. Wylie taught school for 30 years. He served our country (though he only shot at trees in Viet Nam according to the newspaper) and he could turn a phrase as well as anyone we’ve ever met. With over 1000 registered slogan writers, you have to be a pretty amazing slogan writer to win even once. Wylie won multiple contests, each time with company slogans that were as brilliant as the man himself. What made this even more impressive is that Wylie often did this battling poor health.
We first got to know Wylie within a couple years of our company’s launch. He sent an email in with a suggestion on how we could make the site better for companies holding contests for business slogans or advertising slogans. We tried what he recommended and sure enough it worked. Perfectly. But as much as Wylie loved making suggestions for ways to help those looking for marketing slogans or tagline ideas, his greatest joy came in being the unofficial voice of all the slogan writers on our site.
About a year ago we tried a feature for contests where if the contest holder failed to pick a winner and was no longer responding to our emails to do so, the winner would go the the writer who was able to drum up the most votes for his or her slogan through social media. Wylie must have contacted several hundred slogan writers registered at our site and galvanized them to request this process be ended. Wylie’s belief was that this rewarded the most savvy social media user and not the best writer. We still call this “Wylie’s Revolt” and we changed the system the next week. Wylie was right.
We’d usually hear from Wylie several times a month. He would always take the time to let us know he loved the site, loved competing and appreciated how hard we were working to keep the site going and the playing field level. That meant so much to us. Wylie was especially excited when he won an $1000 slogan contest, the max amount a business slogans competition can be on our site. He told us it allowed him to pay for medical expenses and that made all of us feel so great that our little business was making a difference in someone’s life.
Most of all, through his conversations with other writers and with us, he made Slogan Slingers feel like more than a website. It became a community. All of us here – writers and staff – we love language. We love twisting it, bending it, giving it double meaning. We are all passionate about that simple and short art form known as slogan writing.
So it is a little ironic that we have trouble finding the right words to express just how grateful we are to have known Wylie, learned from him and most of all enjoyed his friendship. Rest in peace, our friend. We know you’ve probably already convinced Shakespeare and Faulkner to start writing advertising slogans. Too bad they won’t be as clever as yours.