Have you ever opened a business and started working to realize you don’t have enticing product slogans to draw attention to your brand?
Most new entrepreneurs have been down the same road.
A simple slogan with a compelling message is real magic. It’s hard to convince someone or express an idea in just a few words, but that’s precisely the purpose of the slogan. The brands that have found the perfect slogan quickly become the leaders in their respective niches.
The best slogans are concise, but they say a lot. They affect recipients at a much deeper level and represent much more than the service or the product you sell.
The Definition Of A Slogan
A slogan is a catchy phrase used for commercial or political purposes. The goal of having one is to make a business easily remembered and to recognize the idea behind it instantly.
In a business context, it is a phrase that advertises the ability to express the importance of products or services. Business owners mostly avoid using the company name in it and instead focus on what the company does. Moreover, a slogan with meaning encourages the target audience to think and feel in a certain way, while the name of the business serves only as a reminder to most people.
Ingenious product slogans encourage potential customers to identify the brand, become aware of it, and know the brand’s benefits. A great catchphrase for businesses, on the other hand, serves as a tool to stand out in the market, to get closer to customers, and to use it in marketing campaigns over and over again.
For example, if you’re in the law firm industry, you can have law firm slogans that bring clients closer to the otherwise-complicated niche. Also, in case you’re in the construction industry, construction company slogans can help you get that new client you’ve been looking for.
Why You Need A Product Slogan For Your Business
Great product slogans are always strongly associated with the brand so that people can identify which brand it’s from. In other words, if you want to create a specific phrase, be sure to make it memorable. The best slogans are like evergreen songs — they are not affected by the ravages of time. Product slogans almost always require an evergreen slogan so you can use it over and over again.
Knowing the Brand’s Benefits Right Away
Another benefit of having a slogan is when people see it, they know the benefits of using the brand’s products or services. For example, Zozzo’s Burger Bar uses Slogan Slingers’ phrase, “Where Cool People Meat,” which tells the intention and the benefits customers have if they go there.
Getting Closer To Customers
It is necessary to state the purpose of the product or service and the benefit that the consumer will derive. Naturally, product slogans should be in a language understandable to the consumer and create a positive feeling for the customer. When the same customer sees the product slogan, he or she feels comfortable enough to buy the product right away.
Slogans have been used for more than a century to bring companies and customers closer. For instance, construction company slogans enable companies to build long-lasting relationships with the people that need them. The more people feel closer to the brand, the higher the chance they’ll contact you sometime in the future.
Stand Out From The Crowd With Product Slogans
In a crowded market, companies that want to stand out need to do it with creative and original product slogans. They can drive competitor companies out and leave a place for your product.
Having a distinctive, catchy phrase makes your brand stand out from others. It gives a specific identity to your brand, which stays with people forever. They can recognize your brand even without the product or brand name. For instance, “I’m lovin’ it” reminds everyone of McDonald’s almost instantly.
What’s more, clever product slogans increase the demand for the product, completing the whole marketing process. Think of your brand as a separate entity — it exists in the market as an individual with a personality. The purpose of this diversity is to be memorable and recognizable. By remembering a product, the customer is given a chance to consciously choose it among a dozen other products.
Reusing It For Marketing Purposes
Lastly, a clever catchphrase is the essence of an advertising campaign. If you have a CPA business, your CPA slogans have to say precisely the advantage of your accounting services. Good marketing is multilayered. So, the catchphrase will dictate the rest of your advertising campaign. If it’s recognizable, you’ll use these CPA slogans repeatedly in every campaign you produce.
Which Product Slogans Would You Choose for Your Business?
Which slogan would you choose? The answer is often neither quick nor straightforward. It depends on the target audience, your existing advertising campaign, and many other factors.
Get rid of the elephant in the room and contact Slogan Slingers for a perfectly crafted slogan.
It has never been more competitive for universities and colleges to recruit students to their campuses. Institutions of higher learning have to stand out from hundreds if not thousands of competing schools. It’s important to grab a students’ attention and sell them on why your school is the best choice. This is where college slogans and taglines come in. Universities and colleges have used taglines since their emergence but they’re using them now more than ever.
University taglines and slogans help schools identify themselves in a few words. Those words are repeated throughout their marketing, sealing their identity and solidifying their brand. The more the students become familiar with a school slogan, the higher the emotional attachment. The tagline becomes more and more important with every read.
Stanford University’s slogan of “The wind of freedom blows” is a remarkable slogan encompassing the schools identity. The Stanford family who started the school wanted to create a university that was non-traditional. At the time the school was founded, there were only male dominated religious private schools. But the Stanford’s set out to begin a coeducational, non-denominational school. The slogan has guided their brand for generations.
Students are understandably picky about their choice of higher education. A school’s logo and slogan are often the firm impressions that a college or university makes. So having a strong college or university slogan is critical. Believe it or not, we’ve had some major educational institutions get their slogan or tagline from Slogan Slingers. (Unfortunately, they’ve all kept their contests private so we can’t reveal who but several are quite well known.) Our writers have generated slogans for Universities and colleges within universities. We’ve helped generate lots of slogans for private high schools as well.
Ok, enough about us. Now it’s your turn. We’ve listed 60 college and university slogans below. (None of these were from Slogan Slingers, sadly.) Go on our Facebook page and list your favorite 10 in order. We’d love to get your opinion!
- The wind of freedom blows.
- Minds move mountains. University of Oregon
- No one like you. No place like this. University of North Florida
- Knowledge to go places. Colorado State University
- Above all nations is humanity. University of Hawaii
- Greatness within our grasp. University of Vermont
- The power of AND. University of Wisconsin
- Achieve without conspicuousness. Miami University
- A legacy of leading. University of Idaho
- Not unmindful of the future.
- Washington and Lee University
- Powering minds.Arkansas State University
- The divine within the universe, however manifested, is my light.
University of Wisconsin
- To faith virtue, and to virtue knowledge.
West Virginia University
- Life, sweetness, hope.
University of Notre Dame
- Wisdom is eternal.
University of Northern Colorado
- Who will? Spartans will.
- Michigan State University
- Because this is Auburn. Auburn University
- It’s time for Texas A&M. Texas A&M University
- Fulfilling the promise. Indiana University
- World class. Face to face.
- Washington State University
- Splendor without end.
Boise State University
- Be opened.
- The character of success.
- Let it all hang out.
Evergreen State College
- As an eagle towards the sky.
- Minds move mountains.
University of Oregon
- Investing in lifetimes.
- To the stars through difficulties.
- Truth, even unto its innermost parts.
- Let us dare.
- From confidence, courage.
- Learning lives forever.
Southern Utah University
- More. From day one.
Indiana State University
- Unto the whole person.
- Believe, belong, become.
Howard Payne University
- Where passions soar.
Northern New Mexico College
- Strong truths well lived.
Loyola University Maryland
- Challenge convention, change our world.
- To value the better things.
Cardinal Stritch University
- Learning without limits.
William Woods University
- Boldly, happily, faithfully.
University of Louisiana
- Wisdom is eternal.
University of Northern Colorado
- Driven by doing.
University of Memphis
- One destination, many paths.
- Get in. Stand out.
Lake Erie College
- Whatever hazards, go forward.
Seton Hall University
- Your first step is to define yourself. Your destiny is to redefine the world.
- Ever to excel.
- The spirit makes the master.
Western Kentucky University
- To faith virtue, and to virtue knowledge.
West Virginia University
- Ideas into action. Action into service.
- Where dreams take root…and grow.
Morehead State University
- Learners becoming leaders.
- All for one. One for all. That’s the power of X.
- I delight in the truth.
Bryn Mawr College
- Think big. We do.
University of Rhode Island
- Shining with untarnished honor.
Don’t judge a book – or a movie – by its cover. But then, how should one judge a movie? Perhaps by its reviews – but with so many movies out there, the conundrum lies with which reviews to read in order to decide what movies are worth investing an hour or more into. An audience is a diverse group of people with different tastes, and it is often prudent to convey what type of experience they might have watching the movie.
There is immense power in a movie tagline – it has to basically sum up the entire movie in as few words as possible, often fewer than ten, and it must do this in an engaging way that captures the audience’s attention and sticks with them – sometimes growing so famous and commonly used that it becomes a cliche, like the tagline “Be afraid, be very afraid,” from 1986 horror film The Fly. A movie’s tagline tells you something about the movie that neither the title nor the promotional photo does. It gives a sense of the tone of the movie. Is it tongue-in-cheek? Serious? Inspirational? All of these questions can be answered by the few words that accompany the movie’s title.
Take, for instance, Bonnie & Clyde: “They’re young…they’re in love…and they kill people”
Sometimes taglines are cryptic, sometimes they contain a pun or a play on words – and then there are taglines like this one, which cut straight to the point and tells you exactly what you’re about to experience when watching this movie – the story of a pair of freewheeling romantic lovers who are partners in crime.
Or take, for example, the tagline for Ferris Bueller’s Day Off – “One man’s struggle to take it easy.” If you’ve seen the movie, you know that this sentence perfectly sums up the plot – basically, Ferris Bueller spends an entire day coming up with elaborate schemes in order to get away with skipping school. The tagline “One man’s struggle to take it easy” is memorable for its paradoxical nature as well as its accuracy in describing the film. In a simple sentence, the most gripping and entertaining aspect of the plot is brought to your attention. The tagline instantly makes you recall the antics that occur in the movie – the struggles faced simply to take a day off.
A movie is a product, and movie taglines can be compared to product slogans. Brand names, logos, slogans are like a hierarchy of product recognition that speaks to us on multiple levels. Nike’s trademark logo, the checkmark, immediately jogs our product association as soon as our eyes see it, just as hearing the Jaws theme tune can instantly create an ominous, spine-chilling vibe. These speak to us on a basic visceral level, one that does not require much thought or analysis. Just as Jaws wouldn’t be the same without its hyper-memorable theme tune, Nike wouldn’t be the same without its slogan “Just do it,” an instantly recognizable phrase that speaks to the reliability of the product, while also giving a sense of how Nike sees its customers – as active go-getters who need a product that just works. A movie’s tagline is sort of like a product slogan. While less instantaneous in its ability to jog our product association than a theme tune or a logo, it is of equal importance in that it conveys more information about the theme, atmosphere, and tone of the movie, in a very short space. Nike’s slogan “Just do it” marks the brand as a motivation-boosting product that calls ambitious people to challenge themselves, just as the tagline for The Social Network, “You don’t get to 500 million friends without making a few enemies,” lets you know that you are about to hear an adversarial exposé about how the social network came to be. The pun in Chicken Run’s “Escape or die frying” makes it likely that you are about to watch a humorous adventure film, while The Shawshank Redemption’s “Fear can hold you, prisoner. Hope can set you free,” leaves it safe to assume that you are about to watch an inspiring drama.
There are several mediums by which movies are promoted, such as billboards and trailers. Movie trailers often contain large amounts of information about the plot, theme, and genre of the movie, of which a tagline then serves to jog the viewer’s memory, thus movie trailers and taglines can work in tandem to create an enticing experience. A tagline may act as an attention-grabbing method to direct viewers to want to watch the trailer or read about the movie, conveying just enough information to hint at the plot and arouse the viewer’s curiosity.
Even on its own, without the associated trailer, a movie’s tagline is a memorable, entertaining and compact form of promotion – more economical than a trailer, which requires time from potential audiences, yet more informative than simply the title. The promotional value of a tagline lies in its ability to convey a large amount of information in a short amount of space, and direct the viewer to want to know more about the movie. A good tagline will call out to the audience and make sure the movie is noticeable and memorable, which is a recipe for a successful product.
Slogan Slingers is here to feature two brilliant female elite writers. These two women are very successful and career driven but still make time to enter slogan contests.
Meet Kim Feeney
Kim is from Montreal, Canada. She has a French Canadian background with Irish. Kim is currently an Administrative Assistant in Commercial Real Estate. A super creative individual, she enjoys the process of coming up with ideas and thinking outside of the box. Kim says for a weird food combination she likes dipping her white meat in fruit jam. Kim enjoys the salty/sweet combinations.
Kim believes a catchy slogan derives from an ease of recall, one that triggers a personal emotion, inspires to aim for greatness, and one that sticks in your head, like a song you can’t get rid of! Rhyme or alliteration can be powerful when used in its proper context. To contest holders, Kim believes one of the most helpful things would be to mention what they absolutely don’t want in their slogan. It’s way easier to say what you don’t want, or we (the writers) wouldn’t need others to help us figure out what we do want! For example, if your company is named XYZ, you might not necessarily want X, Y, or Z to appear in the actual slogan and by mentioning that, this will save time for the contest holder and make it easier for them to choose a winner. It will also make it easier for the contestant to narrow down their ideas.
Here at Slogan Slingers, we always ask our elite writers what can we improve and most times it is for the contest holders to be as descriptive as possible. The contest holders are vital to a great slogan because what they give the writers to go off of is what in turn they get. Slogan Contests are wonderful because they collect freelance writers from all across the globe, like Kim from Canada and Gwen from Budapest. The more eyes the clearer the picture. The more writers the better the slogan.
Meet Gwendolyn Javor
Gwen was born and raised in Budapest! Life took her to New York to go to law school. She practiced law for a little and discovered it wasn’t for her. She took her creative mind to write children’s books, and inspire young individuals to love and respect each other. But she spends some time on slogan contests too, creating brilliant slogans and taglines for companies, products, and services.
No more law school so now what? Gwen is a published author! Gwen’s children book is called Absurdimals. Gwen believes in the goodness of children, through her book, she teaches children to love, respect and inspire individuality. Slogans can inspire individuality as well. Slogans are what allow for a brand to draw attention, inspire, allow consumers to connect with the brand and even create a memorable image.
For Slogan Slingers, Gwen mentions her inspiration stems from her personal experience. Gwen believes a slogan is catchy when something is witty, easily gets stuck in your head, and can be applied to a multitude of life experiences. To contest holders, Gwen says the more information you provide, the better. Examples of likes and dislikes are also helpful.
Slogan Slingers is thrilled to have featured these two successful career women as elite writers.
Slogan Slingers is back to feature the elite writers. This month the elite writer bio goes to Mark Payne.
Many of Slogan Slingers freelance writers have careers during the day and create slogans at night. But a slogan slinger by day, and a police dispatcher at night, Mark works the overnight shift as a police dispatcher in Texas. The pressure and panic can’t get to Mark, as people’s lives depend on his ability to stay calm and perform his job. He must monitor, receive, and relay emergency calls in the most productive and calm manner. Similar to dispatching, slogans must be communicative and offer the key information needed.
Working a high-level intensity job Mark doesn’t let the stress get to him. He finds himself writing and sketching in his free time, something he wasn’t able to do in his early life. As we all know, life gets in the way sometimes of what we enjoy doing. Whether it is time, money, or the will to do it, sometimes leaves a hole in where you feel whole. In his younger years, Mark was often writing poetry and short stories. As he transitioned from a teen to adulthood, the obstacles of writing as a career became difficult to make a living off of. Many writers understand the obstacle Mark encountered.
The sweet sensation of bringing your ideas to life. Fortunately, as his life started to settle down Mark found himself writing and sketching once again. In his mid-fifties, he’s at a point in life where his passion and obligations are not mutually exclusive.
Mark stumbled upon Slogan Slingers from an online digest. From there, he would enter many contests and gain success as a writer for slogans. Inspiration is different in all of us. Some of us say inspiration comes from our past experiences. Some of us say inspiration comes from our new experiences. For Mark? His inspiration comes from the emotional processing of his experiences and dreams. Mark does mention sometimes slogans just spill out, and other times he has to claw them out of the hardened earth of his mind.
Mark believes for a slogan to be catchy they should have an effective emotional impact. Slogans that slip off the tongue easily are what he believes makes the slogan successful. As a consumer, Mark says he enjoys slogans that are punny but not too cheesy. We all want a cheesy pizza, not a cheesy slogan.
Mark is a true Texan. But when it comes to speaking a second language, Mark knows just enough Spanish to ask where the bathroom is. His Spanish is a work in progress.
Besides writing and sketching, Mark does enjoy computer and video games. And, of course, getting on his wife’s nerves. He enjoys spending time in the kitchen and letting his creative sense take hold. Often doing a “pantry surprise” he’ll wander into the pantry and see what foods he can combine for a tasteful and delicious meal. Mark’s weird food combination left us hungry for more. Mark enjoys putting salad ingredients on his spaghetti. He combines roasted chicken, salad dressing, peas, corn, mushroom, black olives, cheese and bacon bits with his spaghetti. What makes Mark’s dish so tasteful? Well for starters his dish is one of a kind, but it’s name he gave it that stands out. He calls it “Dang” because “Dang, it’s pretty good”.
Well, dang Mark, Slogan Slingers is pretty happy to have you.