Tips & Advice - Advertising Slogans & Taglines

Ad Taglines for Legal (and Other Professional) Services

By January 13, 2013 No Comments

There is a growing trend for businesses using marketing taglines alongside their brand names. Nike (Just Do It), Apple (Think Different), and Loreal Paris (Because You’re Worth It) are just a few examples. Thus far, the vast majority of the businesses using a marketing tagline are those selling goods. However, advertising slogans can also be used for individual products, and even professional services.

Some of the most successful law firms in the Southeast employ an advertising tagline to remain memorable to their target audience. For example, the legal giant Morgan & Morgan is known throughout Florida and Georgia as being “for the people.” The slogan suggests that the firm is the average person’s ally for any legal needs they may have, and it resonates well with a population that feels increasingly helpless in the face of big money. Marketing taglines such as this one should not be limited to just the legal industry, however. Any professional service can benefit from the name recognition and memorability of an advertising tagline, including accountants, doctors, and stockbrokers.

“That’s great!” you think, “but how does one come up with the perfect ad tagline?” Of course, you are the expert in your own business, so you can try to come up with your own. However, the wrong marketing tagline can hurt your business, rather than help it. Many businesses turn to computerized slogan makers to give them a choice of several slogans based upon a brief description of the product of service. Unfortunately, these slogan makers lack the creativity and insight of a human being, which shows in the selection of taglines offered. Businesses with a large budget might turn to an advertising agency to come up with the perfect marketing tagline.

You don’t have to spend a lot of money to get the human touch for your business’s slogan, however. Slogan Slingers is an alternative to a traditional slogan maker that can help you create the perfect advertising tagline for your professional service. Simply describe your professional service or product, select a prize amount, and let creative thinkers among your potential consumers come up with a catchy and memorable advertising tagline.