Getting people to think about insurance can be difficult because most individuals find the subject to be tedious and confusing. One of the best ways to get somebody to think about insurance is to write catchy slogans and taglines.
Solutions like slogan crowdsourcing contests make it easier than ever to create a compelling strapline. Unfortunately, a lot of insurance professionals don’t know what a successful catchy slogan looks like.
The best way to learn what a great catchphrase looks like is to look at some examples of good and bad slogans. To make it easier to evaluate, we’ve graded a number of insurance that we found online. Here are our results. Let’s see who has the catchy slogans and who needs to file a claim with their marketing firm.
- “Peace of mind.” Chubb, Grade D-. This business slogan is way overused. It’s means nothing to the consumer at this point. What companies like Geico and Progressive have learned is that you have to think outside the box. (Think outside the box is another overused expression so we apologize!)
- “We make our customers’ problems our problems.” , Grade B- This is a solid insurance company slogan because it personalizes the situation. Even though the phrasing is a bit unique, it does seem like an expected message and doesn’t say anything unique about the business itself.
- “The ‘No Problem’ People.”, Auto Owners Insurance, Grade A-. It’s This insurance company slogan has been in use for decades for a reason. People remember it. And it speaks to the public’s concern that insurance is a hassle with lots of red tape. It emphasizes a high quality of service and a commitment to customers, yet communicates that message in a simple and clever fashion.
- “You’re in Good Hands with Allstate.” Allstate, Grade A . Are you kidding? This is one of the most famous business slogans or taglines in the history of marketing. If it came out for the first time today it might not even make a dent. But it didn’t come out today. It’s an oldie, but goodie that is ingrained in pop culture. It still works after all these years. Hope whomever wrote it is getting royalties.
- “Have you Met Life Today?” Met Life, Grade B. Ok, maybe it’s a “C” advertising slogan that uses Snoopy to get it up to a “B.” It is clevel how they worked their business name into their slogan.
- “Amica. We keep our promises to you.” Amica, Grade F. Cliche, boring, meaningless. It couldbe used by just about any company in any industry. They can keep a promise. They just can’t keep our attention.