Using humor in law slogans ... I object

Humor is one of the most powerful marketing tools in the world and one of the least understood and most underutilized. Humor etches itself on the memory which makes it an effective means for creating a marketing slogan.

If you think back upon your life many of the lines and phrases that you remember from movies, television, books and songs are humorous ones. Famous movie lines like “Go Ahead Make My Day,” (Dirty Harry) “Frankly Scarlet I don’t give a damn” (Gone with the Wind) and “E.T. Phone Home” (E.T.: The Extraterrestrial) are memorable because they employ humor. Sometimes the humor is subtle or ironic and sometimes it is blatant but it is there.

So if you want a tagline that your potential clients will remember you should use humor. Many injury law taglines are totally forgettable because they don’t employ humor. Those slogans are serious to the point of complete boredom.

Humor and Humanity

Humor does something else for a personal injury law slogan it adds humanity. Sadly enough many people see attorneys as soulless or inhuman. A humorous marketing slogan can tell potential clients that there are actual human beings inside the suits.

If people can laugh at somebody they can emphasize with that person. If they can’t laugh at an attorney, many people will assume that the lawyer does not have a sense of humor or a soul.

A humorous marketing slogan can make people laugh at attorneys and attract potential clients. The clients will think the lawyers are human beings that understand them and their lives rather than arrogant crusaders in suits.

How to Add Humor to a Marketing Slogan

A great catchy slogan for a personal injury law firm would be: “We ain’t afraid of no insurance company.” It is funny but it gets the point across, people go to injury attorneys because they’re afraid of dealing with insurance companies. The tagline also has a pop culture reference to Ghostbusters which adds even more humanity.

Something that attorneys and their slogan writers forget is that people who call an injury attorney often feel helpless and powerless. They need humor to take their minds off the situation.

Another example of a humorous slogan for an injury law office might be: “The accident was the hard part. Dealing with the insurance company is the easy part with our help.”

Then there’s this variation which reminds potential clients why injury lawyers exist in the first place: “We fight the insurance company so you don’t have to.”

An even funnier variation is: “insurance companies are afraid of us.”

Humor can also be used to educate potential clients as this catchy slogan demonstrates: “There’s a reason the insurance company doesn’t want you to call a lawyer. Call us and find out why.”

Or: “The insurance company has lawyers, you should have one too.”

Contingency Fees can be Funny

Even contingency fees can be funny as this catchy slogan demonstrates: “Believe it or not you don’t have to pay us if we don’t win the case.”

Or: “The only thing you will lose when you call an injury lawyer is your time. The only thing you’ll lose when you don’t call an injury lawyer is your rights.

A great way to create a humorous slogan for a law firm is to hold a slogan writing contest. Simply specify that you want a humorous slogan for a personal injury law firm and see what the comedy geniuses on line think up. Try setting up such a contest today. The only thing you to have to lose is a few hundred dollars. If it attracts one client and one contingency fee it’ll be worth it.