The do's and don'ts of slogans for the medical industry.
One might think that to write a slogan all one needs is an understanding of the company or product requesting the slogan and a creative mind. However, there are general rules to writing a slogan. Slogans must be short, honest, and memorable, for example. In addition to these basic rules that apply to all slogans, there are some dos and don’ts for writing slogans in particular industries. For example, the health care industry requires sensitivity to the attitude of patients targeted by the slogan. Here are some of the additional dos and don’ts to consider when writing a slogan for a client in the health care industry.
- DO keep a positive perspective on the body in general. This rule tracks with the general rule of staying positive in your slogan, but it is especially important because the health care industry deals with the human body, specifically in treatment of injuries or enhancing beauty.
- DON’T make any references to blood. The majority of individuals are squeamish about blood. This is especially true when looking at health care providers and products. In fact, the industry as a whole has avoided the use of the color red wherever possible because people will associate red with blood in the health care industry.
- DO play to the strengths of the business. Think about what makes this particular business or product great. Remember, a slogan is a way to outshine competitors. What do they do better than their competitor, or what can they offer that their competitor can’t. Some common strengths are top quality care and access to the best products, and low wait times in the case of walk-in clinics and emergency rooms at hospitals.
- DON’T play on the fears or anxiety of general public toward health care. Very few people enjoy seeking health care, as shown by the number of home remedies and sayings about how to keep away from the doctor. Slogans should alleviate fears and anxieties without accusing the public of having them.
- DO know your audience. A slogan for a hospital should have a different tone and language than a slogan for a drug manufacturer who only sells to medical providers. Think not only about the level of education and familiarity with medical terminology, but also about the attitude of your audience toward health care and the ways your customer will use the product or service.
There are additional rules for the health care industry, and different rules for writing slogans for other industries. Here at Slogan Slingers, our slogan writers are familiar with the dos and don’ts of slogans in any industry. Let them write the perfect slogan for your company. Call or click here now to get started!
A well written slogan created around an upcoming event can help a firm drum up some extra business. A classic example of this is Tax Day which as we all know is coming up on April 15.
A tagline such as “We know taxes” or “We can do your taxes for you” can take advantage of this upcoming event. There are actually man ways that you can incorporate an event such as tax day into slogan writing.
Take Advantage of Emotion
A good one is try to and deal with the fear of taxes that many people seem to have. This anxiety often builds to a crescendo as April 15 approaches. A clever slogan writer can easily take advantage of it and drum up business for accounting firms, tax attorneys and tax preparers. Some taglines designed to take advantage of this include:
- “Don’t fear April 15, we’ve got it covered.”
- “Even if you forgot about April 15, we didn’t and we can deal with it.”
- “You may have forgotten about April 15 but the IRS has not.”
- “April 15 is no problem for us because we deal with taxes all year round.”
These taglines remind the customer that he or she may need certain services real soon. They also tell the customer that the business can deal with an unpleasant chore (taxes) for them.
Remind them about the Refund
Taking advantage of emotions like fear is one way to deal with an event such as Tax Day in a slogan. Another is to capitalize on the potential positive returns such as a tax refund.
Here are some taglines designed to capitalize on that aspect of the day:
- “April 15 is coming up fast do you know how much your refund is?”
Or a humorous approach might be more effective.
- “If you don’t want your refund, don’t file your tax return before April 15.”
Another method is to remind customers that you have expertise that they don’t. Humor can be a real helper here because taxes are a negative subject that turns many people off. Adding a little humor to a tagline can turn something that frightens people into something attractive. Here’s an example:
- “If you like paying more taxes than you have too, don’t call us.”
Another tactic is to use the tagline to remind potential customers of negative consequences:
- “Call us about your taxes before the IRS calls you.”
- “Even if you forgot about your taxes, the IRS hasn’t forgotten about you.”
The widespread fear of the IRS can work to the advantage of slogan writers as well. Here are some examples.
- “If you let us do your taxes you don’t have to be afraid of the IRS.”
- “A good accountant keeps the IRS away.”
- “You can pay us or pay the IRS.”
- “We’re not afraid of the IRS.”
- “The IRS is not on your side but we are.”
Tax preparation is a perfect example of a service that most people need but hate to think about. A well written slogan is a perfect means of reminding potential customers that they need it and a particular company provides it.
Events like Tax Day are also a great reason to hold a slogan contest. Adding an event driven slogan can make your advertising more compelling and effective.
Using a catchy slogan can act like a jingle.
Marketing slogans are becoming more popular as studies and consumer-purchasing patterns prove their effectiveness. Most slogans are used as part of the script in a video advertisement or simply as the end of the commercial. Some businesses use their slogan on other advertising materials such as posters and pamphlets. As slogans become more common, it is even more important to have a catchy slogan that will stand out among the competition, and to use it effectively. Do you have a catchy slogan for your business or product? How are you using it?
Anyone can tell you that it is easier to remember a catchy slogan than a boring slogan. And, anyone can tell you that the easiest way to remember something is by turning it into a rhyme or song. A catchy slogan is often memorable alone, but a creative way to take your advertising slogan to the next level is to use it in a jingle or song. However, a catchy slogan doesn’t automatically make a catchy jingle and vice versa. In fact, some current slogans would be very difficult to set to music effectively.
Do you know that a single business or product can have multiple ad slogans? If your current slogan doesn’t lend itself to song, you don’t have to worry! You can use Slogan Slingers to choose a new slogan to integrate into a jingle or song, and keep the old slogan for other uses. You can choose the slogan to fit a song you already have written, such as an existing jingle tune, or you can write a tune to fit your new catchy slogan. If you don’t already have a jingle, you will need to be aware of copyright laws for pre-existing tunes. Even if you hire a songwriter to write a jingle for you, you may need to consider copyrighting the new tune, so it can’t be hijacked by your competitors.
Once your slogan has been immortalized in song, it is time to integrate it into your video and radio advertising. A catchy tune with a catchy slogan is one of the best ways to take your advertising to the next level. Slogan Slingers can help you choose the best slogan to fit your business, and target audience, but only you can choose how to use your catchy slogan. If you don’t have a marketing slogan, or need a new one for your jingle or song, click here to get help from our slogan writers now.
One constant in international business is the need for international shipping. Whether you are shipping small quantities or large, shipping can take up a significant portion of your annual budget. Individuals also rely on international shipping for things such as letters and even furniture. With such a high demand, a multitude of competitors, shipping companies have turned to catchy slogans to promote their image and message. Each of the three biggest names in international shipping has a slogan.
UPS uses a single slogan, “What can brown do for you?” for all of its services. “Brown” of course, refers to the easily recognizable brown trucks and uniforms. The message is crystal clear—UPS is focusing on their excellent customer service and a wide range of shipping services that fit the need of a myriad of consumers, from big business to a single individual. While UPS’s slogan is short, honest, and clearly promotes its message, it is not a very catchy slogan. The lack of catchiness hasn’t seemed to hurt UPS in the least, however, as business continues to boom.
One of UPS’s biggest competitors, FedEx, didn’t stop at a single slogan. In fact, the company has three that it uses regularly. The first, “Relax, its FedEx,” is used to promote the company as a whole. Anyone who has shipped a package overseas knows that the process can time consuming, expensive, and stressful. FedEx’s slogan tries to take the anxiety out of shipping by saying, “Hey, we’re FedEx, and we’ll take care of it for you.” In addition to being a message that the overworked consumer wants to hear, the short, rhyming slogan is catchy and easy to remember. The second slogan, “The world on time,” is geared mostly toward its business consumers. While it is not a very catchy slogan, it doesn’t need to be because the message focuses on one of the biggest concerns of business—will my package be delivered on time? The third, used to promote its overnight shipping services, “when it absolutely, positively has to be there overnight,” sends the same message as the second, with a sense of urgency. The combination of these three slogans has helped make FedEx a giant in the international shipping industry.
DHL also has a slogan to help it compete for business—“Excellence. Simply delivered.” This slogan reflects a simple, no nonsense way of shipping, free of the usual complexities. It also promotes the idea that DHL is the best shipping company. The second part, “simply delivered” plays on the type of business DHL runs. This catchy slogan captures a message that most businesses and individuals can relate to.
Does your shipping business have a catchy slogan? If not, or if you are inspired by these catchy slogans to create a new one, click here
A catchy slogan is helpful to remember a company used around the world
to let Slogan Slingers suggest a great slogan for your company.
Slogans play an important place in politics and in patriotism. The very first words of the United States constitution: “We the People” can be seen as a tagline for the products called the United States of America, democracy and constitutional government.
Slogans and Revolution
Likewise: “Liberty, Equality, Fraternity” can be seen as the slogan of the French revolution. The purpose of that tagline was of course to promote the French revolution and its supposed goals. These words are still seen as the slogan of the French republic over 200 years after the revolution.
“Liberty for all” and “give me liberty or give me death” played a similar role in the American Revolution. The idea behind these slogans was to introduce a very new and radical concept: political freedom to average people. We tend to forget that just 250 years ago freedom was a radical concept that vast majority of people were unfamiliar with. Both the American Founding Fathers and the French revolutionaries had to figure out ways to introduce the concept to the masses, slogans were an effective means of doing just that.
The Dark Side of Political Slogans
There is a very dark side to such slogans as well they can be abused by tyrants and politicians into tricking people into backing some very questionable causes. During the American Civil War the Confederacy claimed to be fighting for states’ rights. “States’ Rights” was a noble cause unlike the defense of slavery which was the war’s real motivation.
Later on during the Chinese Civil war Communist dictator Mao Zedong fooled peasants with the slogan “land to the tiller.” Mao and his followers used this to trick peasants into thinking they would give them land. In reality, Mao took all the land from the peasants and collectivized it. Mao of course was smart enough to realize that average Chinese wouldn’t fight for Communism, but they would fight for land. Just as poor southerners who wouldn’t fight for slavery would fight for “states’ rights.”
Motivating the Troops
Some slogans are designed to appeal to the masses, others to the members of an organization. The catchphrase used by the recent Occupy movement “We are the 99%” was designed for the movement’s members as much as anybody else. The idea was to convince the movement’s members it represented the majority when it didn’t.
Another reason for this tagline was to repackage something that has had little appeal in America; Marxist class warfare rhetoric, as something modern and distinctly American. Whether Occupy itself was a success or not is debatable but the tagline certainly was. It got the movement’s ideas across and appealed to a mass following. The slogan succeeded in appealing to large numbers of people who disagreed with Occupy’s basic cause.
Political slogans work just like any other tagline political leaders have products to sell just like businesses do. Like entrepreneurs leaders often face the difficult task of getting a product (an idea) across to people that neither understand it nor agree with it. In some cases people might be hostile to the idea a good slogan
The United States First Slogan
can help a political cause as the success of the United States proves.