The holidays are a crazy time of year. People are out shopping for families and friends, looking for the perfect gifts. While they are making their lists and checking them twice, you want your product to be at the forefront of their thoughts. A catchy slogan can do just that.
“But,” you think, “my current slogan doesn’t really fit the holidays.” Not a problem! A slogan generator can give you several options, but Slogan Slingers can give you the right holiday slogan for much less of your holiday advertising budget than an advertising agency.
So, what makes the perfect holiday slogan?
• Keep in mind the basics—keep it short, catchy, honest, and positive.
• If you already have a tagline, your new holiday slogan should send a similar message, just related to the season of giving.
• Your holiday slogan should continue to fit with your logo and other advertising material, minimizing your cost and maximizing your profit.
Target always follows the seasons with a catchy slogan for the holidays. This year, Target went with Dream Big, Give Bigger. This tagline suggests that Target can cover all of your holiday shopping, even the biggest gift. It also suggests that you will be able to afford a bigger gift if you shop at Target. It follows the rules—it is short, positive, and honest, but it falls a little short on being catchy.
Coca-Cola is another business that changes their advertising around the holidays. Their slogan this year is Give Love, Find Love. This slogan is short and positive, but its questionable how it relates to the product. Based upon the ad spot, Coca-Cola is expressing that sharing a Coca-Cola brings people together and that a Coca-Cola is a great gift in and of itself. But this tagline is difficult to remember and can even be confusing.
My favorite catchy slogan this year is from Garmin. You may not think Give a Garmin is overly creative or catchy at first glance, but Garmin did a terrific job of presenting the slogan on its ad spot. By integrating its ad into one of the most catchy Christmas songs played on the radio and in stores, Carol of the Bells, and incorporating the tagline into the song (Give-a-give-a-give-a-Garmin), shoppers will think of Garmin every time it plays. It just goes to show you that a little creativity can go a long way to create your perfect catchy slogan.
Despite what some people seem to think catchy slogans don’t just pop up out of thin air. Instead as a good slogan maker will tell you they involve a lot of imagination, creativity, thought and hard work. Fortunately there are some ways to make the slogan making process easier.
Here are some tips that can make the slogan creation process faster and more painless:
- Hire a professional slogan maker a human being with actually creativity and imagination to create your tagline rather than rely on a gimmick such as an advertising slogan generator.
- Try to employ more than one slogan maker if you can. Slogan writing contests and other crowd sourcing solutions can help you take advantage of the services of several different slogan makers at the same time.
- Keep it short and simple. The most effective taglines are short and simple and easy to remember. Long taglines almost never work, while catchy slogans are those easiest to remember.
- Keep experimenting. Many successful companies such as Walmart are constantly changing their taglines as the market changes. Be willing to do the same and change your tagline as the market changes.
- Be positive. Most catchy slogans are positive because negativity repeals. Positivity attracts, so try to be positive and not to denigrate anybody or anything with your tagline.
- Test the slogan before spending money to put it out there. If you’ve got a new tagline ask a few of your customers about it before putting it in an ad. Simply ask people that you think are representative of your customer base what they think of the tagline. You can send them an e-mail or a simple survey.
- Be willing to spend money on your catchphrase. You get what you pay for when you turn to free solutions such as advertising slogan generators. Such gimmicks often do little more than string words together. There’s no creativity or thought involved and the results often prove it.
- Make sure that the catchphrase expresses your organization’s basic values. Many of the best slogans such as Apple’s “Think Different” embody an organization’s values.
- Make sure the slogan makes your organization look good. Part of the reason why negative slogans fail is that they make those who use them look bad. If a tagline doesn’t enhance your organization’s image or reputation it is not working.
- The slogan should tell potential customers what you can do for them. If the slogan doesn’t convey any sort of benefit your organization can provide them it is a failure. Remember you want to give people a reason to buy your product or service.
- The tagline should be specific. A slogan that raises questions will drive customers away because it makes it look as if you don’t know what you are doing. The slogan should tell the customer that your business can meet his needs.
Keeping these tips in mind can help you create effective slogans. Something to remember is there is no way an advertising slogan generator can follow this advice. Only a human writer can do that.