The ultimate purpose of a tagline is to define your business for customers and potential customers. Taglines tell the public who you are and what you do. More importantly they tell potential customers what your values and priorities are.

Every slogan maker and every entrepreneur that uses an advertising slogan generator needs to keep this in mind. The slogan is going to define your organization and its services for large numbers of people. That means you need to put as much time as possible into because it will affect how people think about your business.

A classic slogan that defines how people think about a business is that for the American Express Card: “Don’t leave home without it.” This tagline tells customers that American Express is reliable and has your back. You can rely on the Amex card even if you’re away from home. The Amex slogan works because it sends a positive message to potential customers.

Since taglines can define how people think about your business it is obvious that a confusing or silly slogan can easily give people an impression that you don’t want. A silly tagline will make your business look silly. A negative slogan will give potential customers a negative view of your organization.

That means you have to give a lot of thought particularly to catchy slogans. A memorable catchphrase that sends the wrong message can have the opposite effect from what you intend. It’ll be the first thing that people think about your business and it will define your business for the customers.

United Airlines is one company that seems to understand this with one of the most catchy slogans in history: “Fly the friendly skies.” This catchphrase says that United Airlines is your friend and its employees are your friends. That’s obvious a message that you want to send to potential customers.

The United slogan succeeds because it gives customers a great impression of the business and its service. It helps define United Airlines in the customer’s mind. The customer thinks of United as a “friendly” company.

Whenever you use an advertising slogan generator you must remember that you will only have one chance to give the customer a first impression. In many cases your slogan is the first impression the customer will have and the first thing he or she will think about when your organization is mentioned. You probably associate the term “Friendly Skies” with United Airlines and the term “Don’t Leave Home without it” with American Express, don’t you?

Those catchy slogans defined those companies in the public mind and probably in your mind. That means a slogan maker can help define your business to the public. It also means you need to be careful when you chose a slogan maker. You’ll be defining your business by creating a first impression.

A negative first impression can be irreversible while a positive first impression can give customers a good impression of your organization. This impression is often determined and defined by your slogan.