Business owners and marketing directors have become a lot more savvy when it comes to branding and marketing.  Most have a good

sense of what really is or is not a good business slogan.  (It’s why so many of our users are able to pick just the right slogan for their own slogan contest on Slogan Slingers.)  Yet, we still get requests from users to post the basics about what makes for a good business slogan.  Here are some tips to get you started.

QUESTION 1: Does everyone need a company slogan?

ANSWER:  Of course we’re biased but we sure think so.  A catchy business slogan can single handedly define who you are,what you s

tand for and what your value proposition is.  This is true for both your internal and external audience.

 

QUESTION: Should my company slogan be as descriptive as possible?

ANSWER: No.  Keep it simple.  You’ve heard the saying, “A little bit goes a long way.”   That’s definitely true with business slogans and company taglines.  Your catchphrase should be all about emotion while connoting a point of differentiation.  Most of all though, it  needs to be memorable and relevant.  The longer your slogan gets, the less “sticky” it becomes.  Usually under 10 words works best though there are some exceptions.  Keep it two prases or less as well, though depending on the length of each phrase you might be able to get in a third.  (Example: Dane’s Hot Sauce – It’s hot. It’s really hot. It’s just not too hot.)

 

QUESTION: Can I do something a little “different?”

ANSWER: We wish you would!  Far too many slogans sound like they could work for anything.  Muffler repair, insurance, dog grooming.   “Great service since (year goes here)” is not a slogan.  It readable sleep medicine.  Talking in generic terms about quality, service, experience, caring or similar words is just wasting space and not going to add value to your marketing.  Give people something to talk about…you don’t have to be controversial, just clever.

 

QUESTION: How do I know if my company slogan is working?

ANSWER: Get feedback.  But do it the right way.  Don’t ask customers, “Did my slogan convince you to come in?”  Nobody will admit that marketing convinced them to do anything.  (Even though it does ALL THE TIME!) Instead, ask if they remember your slogan, if they like it and what it connotes to them.  If you get good feedback, keep it.  If not, ditch it.

 

Hope that helps and if you need any guidance related to your specific business, we’re always happy to work with you.  Contact us here.  Thanks and good luck with your contest.