Tips & Advice - Advertising Slogans & Taglines

Three Reasons Why Getting A Slogan Should Be Part Of Your Corporate New Year’s Resolution.

By January 4, 2012 No Comments

It happens a lot more than you might think.  In boardrooms across America, Canada, Australia, England and elsewhere, companies are making resolutions about what they as organization can do better in 2012.  No they can’t collectively agree to quit smoking or exercise more.  What’s on many companies’ minds is marketing.  How can they stand out more and be better remembered?  In a game where every small advantage can be the difference between success and failure, what steps can be taken to win more customers, clients or patients?


Developing  a new branding campaign takes months and can cost tens of thousands of dollars.  Same goes for redoing the company website and putting together an impressive mailer.  So if you’re looking for something that creates an instant sense of momentum and gets immediate results, getting a slogan on Slogan Slingers is the ideal solution.  Here are three reasons a new slogan should be part of your corporate New Year’s Resolution.


1)      Business slogans can convey the entire tone of your organization in just a few words.  Along with your logo, no other marketing element can express so much about you in such a short time.  Are you a company that’s bold and innovative or traditional?  Your slogan will tell them right away.  We all like to think that customers or clients are as obsessed with our company as we are and will read every last page of the company website but the truth is people have busy schedules and are want to make decisions as quickly as possible.  If a great slogan speaks to them, those few words can make all the difference in the world.

2)      Getting a catchy slogan is in your budget…no matter what it is. With Slogan Slingers, you’re not paying for a single freelance slogan writer who will give you a few options.  You’re also not paying for expensive ad agencies that can charge up to $250 an hour.   With Slogan Slingers you simply put up a cash prize you determine in advance and you’re on your way.

3)       The best slogans are an internal rallying cry. Most people only think of slogans in terms of what they say to an external audience.   We hear all the time that what companies love most about their new slogan from Slogan Slingers is the impact it has on the internal staff.  A great slogan can inspire, motivate and give you a sense of focus.  It’s like a mission statement with character.  Employees and other key personnel often roll their eyes at bland mission statements.  Slogans on the other hand they want to wear on T-shirts.  Mission statements are dry and often cliché.  Great slogans are cherished for years.


From all of us at Slogan Slingers, here’s hoping you have a wonderful 2012 and thanks for making us the world’s #1 site for company slogans, taglines, advertising headlines and more!  Why not open a contest now?


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