Relax, America.  We’re about to be saved by…A Slogan!

Relax, America. We’re about to be saved by…A Slogan!

Sure America’s got some problems.  The economy’s rough, the government’s in gridlock and millions are jobless and protesting in the streets.  Fortunately, all that is immaterial.  With the USA’s new slogan, unveiled today, it should only be a matter of hours before all our problems vaporize into thin air.

 

Ok, maybe a slogan can’t bring an entire nation out of the doldrums but you can’t blame our country for trying.

 

Our new national slogan is “The United States of Awesome Possibilities.” It’s too bad they didn’t use Slogan Slingers since our country is a little cash strapped at the moment, but either way, we hope the slogan is a big success.  It proves yet again that slogans are as critical as ever for promoting your product, service, business and yes, even your nation.

 

We’re fortunate to have had slogan contests opened from Egypt to Australia.  We have writers contributing from almost every English speaking country in the world.  So we’re fans of many nations.  But we truly believe America, where Slogan Slingers is based and where our staff calls home, is indeed a place where awesome things are possible.  If you want to read more on the debut of America’s national slogan click here for the full story.

 

For fun, we’d love to hear your slogan ideas for America or any other nation.  Email us and we’ll post any that are especially witty or creative.

Does A Catchy Slogan Make A Good Domain Name?

Does A Catchy Slogan Make A Good Domain Name?

You probably wouldn’t be surprised to discover that if you click “www.ThinkDifferent.com” you’re whisked over to Apple’s website.  One of the nation’s most successful personal injury attorneys has built an entire brand around his brilliant law firm slogan “For The People.”  It’s also his domain name.  Catchy slogans be they construction company slogans, insurance company slogans or hospital slogans obviously work well in advertising and overall branding but for the small and medium sized business, is it smart to make your slogan your domain as well?

 

The first thing to consider is your organization’s name itself.  If it’s short, sweet, somewhat memorable and relatively easy to spell, it might be wise to stick with that.  You certainly want to include your slogan on your website in a prominent way, just maybe not as the domain itself.   There are a lot of companies out there, however, that unfortunately have pretty generic names.  Ohio Plumbing Solutions.  Philadelphia Medical Associates.  Parker Auto Repair.  Other business names might be spelled in a way that’s difficult to determine.  (Maeriolos Cafe, for example) In those cases, a great advertising slogan could go along way in helping you stand outand be found easily on the web.

 

Another reason to consider using slogans for domain names is if your name is already been taken.  Instead of going with a .biz, .cc or .whatever, an original slogan can get you the more respected “.com” domain.

 

Finally, companies who use their catchy slogans effectively often find their company slogan is the most memorable thing about their brand.  So if you use Slogan Slingers as a slogan generator and get an outstanding marketing slogan, it could serve you well for years.  Just make sure you mention that you plan to use your slogan in your domain name in you contest brief.   That will steer the entries towards shorter, snappier slogans.  Best of luck and you can start your slogan contest here and have professional writers compete to create your slogan for a price you determine.

 

 

The New Lowe’s Company Slogan – Perfect Execution!

The New Lowe’s Company Slogan – Perfect Execution!

Starting in 2006, Lowe’s started using the marketing slogan, “Let’s build something together.”  It was by nearly all accounts a very successful line, elevating their brand and emphasizing their goal of collaborating with customers as a partner in home improvement.  But just like that upstairs bathroom that might be starting to show its age, Lowe’s once catchy slogan was finally starting to lose impact.  Company slogans and taglines can do that after six years.

Lowe’s just introduced its new company slogan, “Never Stop Improving.”  It’s short.  It’s crisp.  It’s catchy. It’s inspirational.  We really like it.  What we like just as much is the way they introduced it.

CHECK OUT THE NEW TV SPOT HERE.

There are no graphics or dialogue in the spot until the very end.  That’s when those three words, the new company slogan, appears on screen and ties the whole message together.  It shows you the power great marketing slogans can have.  If the words are right and spot is clever, you truly can move the needle.  Lowe’s first company slogan, “Improving Home Improvement” was a big hit but admittedly pretty straight forward.  Their second major slogan was a big step up.  Their new one is the best yet.  In our books, it has the clear edge over The Home Depot whose long-time advertising slogan, “You Can Do It.  We Can Help.” was replaced by the more recent “More Saving. More Doing.”

 

What do you think?  Email us or post a comment on our Facebook page.