| Step 1 - Contest Brief |
| What do you need the slogan for? |
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What is the name of the
________
for which you will be needing a slogan?
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Give a brief but detailed description of the
_________. Include what makes it different and/or special.
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| Who is the target audience? |
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| List as many pertinent details as possible. This might include information about your target audience such as age, income and education level, lifestyle, mindset, behaviors, etc. It could also include information about the competition (if applicable) or slogans you've used in the past. The more information the writers have, the better the slogan. |
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| What is the single biggest point you want to get across in your slogan? |
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| If you found us through a search engine, what word/phrase did you search? |
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