The whole point of slogans or taglines as they are often now known as, is to connect with customers old, new and prospective. Some of the best slogans are those which sound believable. Promising the world doesn’t always work and people are naturally doubtful about statements that imply their entire life is going to improve just by making a simple purchase.
If your companyslogan is something which customers can believe, they won’t just buy into your tagline but they are much more likely to buy from you period. Depending on your industry, it may be worth deciding upon a slogan that is slightly longer than the one or two words which many tech businesses in particular love so much.
Plausibility is the Key to a Successful Slogan
Having a slightly longer slogan allows people to connect with it on an emotional level. If it sounds plausible then they are likely to believe it.
Most people will have heard the phrase ‘An Apple a day, keeps the doctor away’. This isn’t some old country saying by a wise grandma but instead a slogan devised by an ad agency in 1920’s London.
It didn’t just work because it was catchy but because people could see the connection between eating healthy and staying healthy. Nearly a century later and we are still familiar with the slogan long after we’ve forgotten the name of the fruit company who commissioned it.
Longer Slogans work too
It’s not just businesses who can benefit from a slightly longer slogan. Even President Obama is thought to have largely won his first presidential election by using one.
He didn’t besmirch his opponent or come up with a bland slogan as so often used by politicians of both sides such as ‘Positive Change’ but instead used ‘Change We Can Believe In’. Whatever you think of his politics, the slogan is undeniably a classic one, his slogan didn’t promise the earth but captured enough voters imaginations that relatively small amount he did promise was actually possible.
Many of us are so over-exposed to one or two word straplines from technology giants that we forget the alternatives. Depending on the business sector that you are operating in, it is important to adjust your slogan taking into account of your customer base.
By specifying the type of slogans you like and those of rival organizations you admire in your slogan writing contest. You are much more likely to get a slogan that will help you forge an emotional bond with customers.
Can you believe it that the famous ‘Just Do It’ tagline from Nike has just celebrated its 25th Anniversary. In the fast moving world of corporate branding this is miraculous enough but considering Nike is in both the sports and fashion industries make this achievement even more amazing.
‘Just Do It’ is a great example of a slogan without any hype. It is empowering yet simple and appeals to anyone and everyone who either feels athletic or who believes that by simply purchasing a pair of footwear, they will on some level match up with their sporting heroes.
Simple but Unpopular
Ironically, ‘Just Do It’ was never a popular choice within the Nike offices or with their creative advisers. Perhaps because it originated as the last words of Gary Gilmore who was convicted for multiple murders and who spoke it to his firing squad!
No-nonsense slogans appeal to customers because they tell it like it is. Wikipedia – The Free Encyclopedia says everything that anyone interested in information needs to know. Their name, that they are an encyclopedia and that it is free, not just that is free but with the ‘the’ it implies they are the definitive free encyclopedia.
No-Nonsense Straplines and Taglines Work
In Great Britain they are the ultimate in no-nonsense straplines. The Ronseal roof, fence and garden furniture paint protects items from damage by rain, snow and ice.
It’s slogan of ‘Does exactly what it says on the tin (British English for can)” is delivered by blunt, plain speaking builder, contractor and home-improvement types. It was always meant to be worked on before it got final improvement but it never happened before an influential company executive gave this work in progress slogan his full support. The product, company and advertisements have been famously running for 20 years and its slogan is now recited by everyone from builders to sports stars and politicians.
Get to the Point
When coming up with a slogan for your business or choosing a winning slogan from a slogan contest, it often is best if you keep things simple. As tempting as it is to go with a strapline that is quirky or clever, the bottom line is that you want your business or product’s tagline to be something that your customers will be interested in and understand.
Consider what your customer base is and ensure your slogan contest guidelines specify what type of slogan you are looking for. Most customers are not in the ad agency industry so they will be bothered by puns and playing with words but instead appreciate straight talk.
Have you ever watched a TV commercial which seems to be filmed with the budget of a Hollywood movie but the mystery of a French film-noir? At first your attention is gained. Golly gosh, this thing must be good just look at the scope of the ad. Hmmm, I wonder what it’s about?
I know I’ll just watch the end of the commercial, all is going to be revealed right? I mean, they want to sell me something don’t they? Soon you get puzzled or worse still bored. Finally, it reaches its conclusion.
That was great wasn’t it? What were they selling by the way? I don’t know but didn’t it look good. A few hours later, you watch it again and you don’t even remember seeing it before but then you realize you did and that you still don’t know what they are advertising.
Mystery is Not Good in Slogans
The media is full of advertising types who think that we’ve seen it all before and to a degree we all have. They think that by being clever, by raising our interest that we will be curious and investigate the product or business themselves doing their work for them!
Sometimes this approach to sloganwriting might work but only if it the approach is very new and very clever. Usually it is an approach taken by marketing execs who are all trying to out-do each other and get a big pat on their back for their ingenuity.
The big problem here is that generally speaking in the real world, people don’t have time to spare from their hectic lives to go do some investigative work. People, whether your existing customers or potential ones all have urgent problems and they need to see easy and quick solutions.
Keep the Mystery out of Your Slogans
Why not take a look at your website or your business cards. Are the slogans clear about what it is your business is offering? Don’t miss out on business by being too clever. Simple and clear taglines that tell your target audience what they want to hear will always beat clever and ambiguous taglines.
If you have any doubts about your existing tagline then the chances are lots of other people do too and doubts mean lost opportunities and lost sales. Holding a slogan contest at Slogan Slingers is a quick, innovative and effective way to help you come up with the tagline that you need.
We guarantee that you’ll instantly get the slogans that our writers will come up with and even more importantly, they won’t leave your customer base scratching their heads.
We’ve already helped a large number of organizations come up with new taglines and straplines. When I say we, of course I mean our large team of imaginative and talented creative types that are dedicated to providing companies with memorable and quality slogans for your business.
What sets Slogan Slingers apart from our rivals is that they use computer algorithms. Such taglines can be clever and in many ways advanced but they can also be sterile and unimaginative. They don’t have that touch of magic that we do. As every good organization knows or at least claims, our most important asset is our people. Our people are the writers who work on our slogan competitions.
Our writers are a talented bunch and they can pretty much work magic but it always helps if when you set up a slogan competition you can give us some key information then it really will help us to help you. Let us know a little about your company, what you do, where you’re going.
If you provide information on what taglines your competitors are using then it helps set the scene and gives our writers some insights on the industry sector is like. If you have examples of a slogan that you like, or just as importantly, what you don’t like then let us have them. This will ensure that you receive a slogan that really hit the mark.
The Slogans Start Rolling
Once you have created the competition, the slogans will soon start rolling in. Don’t think though that you can’t fine-tune your competition guidelines. If you are receiving ideas that don’t match up with your needs, you can make the slogan entries to be more specific. Or you simply add more information that will help our writers then you can make the necessary changes to your competition right up until closing time.
These details only take a few minutes to write down but they are important to our creative writers. They help to spark that bit of imagination that will give you that killer taglinethat will separate your business from competitors
Of course some of the other slogan websites don’t need this information but that is because they are simply clever program codes generating the strapline. They come out boring and staid because they don’t have any imagination behind them and they don’t understand your company or industry or even rivals like any of us. That’s what gives us that creative difference.
Best of all, you get to judge the winning slogan which you will use in your company branding. Often, you will get plenty of really good slogans but don’t worry, you don’t have to trash them. You can select some of your favorites at greatly discounted prices in addition to your nominated winner.
So what are you waiting for, that slogan ain’t going to write itself!
A business name without a slogan is just … well, a business name. Catchy slogansadd to a business by giving the consumer something to remember.
Slogans can be comical, which creates remembrance, or they can be informative, which gives insight into the brand. They serve as a reminder of what the product or service does and why it’s better than the rest. There’s tons of companies that make wrong slogan decisions when it comes to what they choose for their slogan. It either doesn’t work with the company or it doesn’t get remembered.
There’s tons of slogan generatorson the internet, but why not choose the one with the best writers? Slogan Slingers has hundreds of great writers from all around the world who will work hard to come up with a great catchy slogan for your business.
We realize how important taglines are to your business, so take your pick of great slogans that our writers can produce for you. It’s personalized for your company and more personal because it’s chosen by you! We want your slogan to be remembered and stuck in everyone’s head.
So add a sloganto that business name because you know you need it!
Jingles and catchyslogans are extremely similar. Not all slogans are jingles, but all jingles are slogans … except they come with a catchy tune! The great, or not so great, thing about jingles is that they get stuck in your head with no hope of getting out. When you read the words of a jingle like “like a good neighbor, State Farm is there,” you automatically sing it in your head to the tune. Well … maybe it’s just us.
A great slogan or a great jingle comes at a price, never getting it out of your head. Here are some of the top ten jingles that swim around in our heads.
1) See the USA in Your Chevrolet
2) Plop, Plop, Fizz, Fizz (Alka Seltzer)
3) Everyone Knows its Slinky
4) Oscar Mayer Wieners
5) I Am Stuck on Band-Aid
6) Snap, Crackle, Pop (Rice Krispies)
7) It’s the Real Thing (I’d like to buy the world a Coke)
8) You Deserve a Break Today (McDonalds)
9) Like a Good Neighbor (State Farm)
Perhaps there’s a few that you don’t recognize up there, but these are the best over the years, some dating from the 50s and on.
Our favorite is the Band-Aid jingle which some of us have been exposed to since we were kids. And let’s be honest, we all needed band-aids at one point as a child. It’s a jingle that we’ve grown up with and will never outgrow, because you’re never too old to get boo boos.
The point of a tagline is to be recognizable and especially memorable. The Slogan Slingers writers are great at creating a slogan that fits your business while still being memorable. The best part is that you get to choose which slogan is best for you!
Looking for inspiration? Catchy slogans have been a part of our lives and make impressions on the views we have on products. They have those jingles that ring in the back of your mind, or announcer voices that take over your thoughts. Wondering what slogans have made impressions over the past? These slogans reign as the top 10 according to Ad Age.
1. Diamonds are forever (DeBeers)
2. Just do it (Nike)
3. The pause that refreshes (Coca-Cola)
4. Tastes great, less filling (Miller Lite)
5. We try harder (Avis)
6. Good to the last drop (Maxwell House)
7. Breakfast of champions (Wheaties)
8. Does she … or doesn’t she? (Clairol)
9. When it rains it pours (Morton Salt)
10. Where’s the beef? (Wendy’s)
Do they live up to everything you thought they’d be? There must be some that you think should have made the list. Sometimes even the best slogans get overlooked. With Slogan Slingers, you can choose your own top 10 and choose the slogan that works best for your business. Perhaps our writers will come up with a tagline that makes the next century’s top 10!
Out of the top 10, what’s your favorite? Ours is #10 “Where’s the beef?” This slogan has humor, while also mentioning their major product, beef. It makes you laugh while also making you hungry. Where IS the beef? You want some right now! Where’s your hamburger!?
Want a slogan worthy of being on top? Start a contest now on our slogan maker and have options pouring in for your business slogan.
We like to think that we live in a cut-throat world which is in many ways harder than ever before and whilst modern day customers and consumers are more sophisticated than ever. The problems of getting the word out on the street through advertisements, taglines and straplines are as old as business itself.
For centuries in the ancient and medieval world, there was no formal advertising as products were popularized simply by word of mouth but as soon as the printing press was up and running 500 years ago taglines became necessary. The first printed advertisements soon followed. By the 17th and 18th century, the weekly London newspapers were packed with adverts and slogans, ranging like today between the must-have products and those whose taglines were simply unbelievable.
19Th Century Straplines
The 19th century saw a huge growth in corporate business and this was accompanied by the growth of an advertising industry. It was during that century primarily in the U.S that saw the establishment of advertising agencies.
At the time they started off as brokers for space in newspapers rather than modern day ad agencies. By the early 20th century, ad agencies became involved in producing the advertising message itself including the artwork and taglines.
The Birth of the Jingle
The spread of radio sets in the 1930s led to a advertising jingles hitting the airwaves. Unlike modern taglines, these were often lyrical slogans sung out to entice buyers.
Slogans that may sound odd tour our ears today were hugely popular at the time as they fitted the way of the life at the time. Early Harley-Davidson’s had a tagline of ‘the motorcycle that is not uncomfortable’. It is hard to imagine a modern campaign encouraging us to buy a computer with a tagline of “The computer that doesn’t crash”.
Slogans for Service
The 1940’s saw slogans that either emphasized an organizations commitment to the war effort or those that stressed its all-American heritage. The driving force of consumerism changed everything after World War II and housewives were encouraged to buy the latest home accessories to make their lives easier such as freezer units, washing machines and cleaning products. There were so many that they even gave a name to the TV shows they were advertised between, Soap Operas.
The 1980’s and 90’s saw consumers become more savvy with advertising and as such longer slogans became replaced by shorter taglines and the focus shifted onto leisure time. Many of these are still with us today such as Nike’s ‘Just do it’.
Whatever the era of the ad, the basic rules were the same, be clear, have a catchyslogan and be in tune with the great American Public. If you remember these basic proven rules when thinking about your slogan or tagline then you’ll be on the way to success.
If you think that coming up with a tagline for your business is difficult, then spare a thought for those creative studio types who have to come up with slogans for the latest movie.
Hundreds of millions of dollars can be at stake depending on the success of the marketing of the movie. Whilst promo videos can do a lot, when it comes down to it, often taglines at the end of each trailer or at the bottom of that movie poster is either going to entice cinema goers or make them spend their money in another theater.
Tinsel Town Taglines
The fact that taglines are important to a movie demonstrates how important picking a good tagline is for your business. As a tagline can make or break a movie then the same goes for your organization. It is a shame for such a small but important element of your business to be so pivotal to your success but that is how it goes.
On average it take 18 months to 2 years for a Hollywood movie to go from the writers head to the big screen and in the meantime millions of dollars are spent and hundreds of people are involved in a project that has to be financed in advance with no guarantees of success.
Imagine hearing about a new action blockbuster, it stars all of the big names and has car chases and exploding helicopters and probably the odd wise-crack. If the tagline for it is something lousy and forgettable people will avoid the film. A strapline which doesn’t relate in any way to the movie genre such as “the best nature documentary this year” will simply confuse and frustrate moviegoers.
Driving the Audience Away
Anyone with half a brain is going to think twice about seeing it as the reasoning goes if they can’t come up with a good slogan how can the movie be any good? Likewise an awful movie with a catchy tagline and a colorful poster will probably fool lots of people into seeing a film they wouldn’t have done otherwise.
All of the best movies have a great tagline. True they’d be a good movie without one but the tagline is the frosting on the cake. Many of the best taglines are memorable decades after the release of the film. They not only tell you a bit about the film but are memorable too. “In Space no-one can hear you scream” can only belong to one film, Alien and not to a comedy road-trip.
If you don’t have a creative studio exec working in your organization then why not tap in to all of the creative sparks at Slogan Slingers. If you need a tagline for your business, who you gonna call?